Wax 4 Men – are you ignoring the latest revenue stream for your salon? The large and growing influence of the male beauty salon client has seen many companies develop skin care ranges to attract new and profitable sales from a completely new market opportunity. Men are also finally waking up to the beauty of waxing, whether to enhance appearance and sexuality or provide an edge in sporting competition. Male waxing is a new and growing requirement for the modern salon and spa but the male hair structure demands a different performance from the wax applied for successful hair removal. Hive introduce ‘Wax 4 Men’ with unique formulations for optimum performance. Available in Hot Film blocks, roller cartridges and jars for spatula application, the distinctive and totally unique black coloured waxes, will provide a masculine appeal for your client and deliver optimum waxing performance for men.