Hive has launched this new generation of ‘Gold Standard’ label waxes utilising the availability of new ingredients and manufacturing technology. These new formulations have resulted in significant improvements for both therapist and client, with salon testing and analysis providing evidence of a major breakthrough for the brand. Building on the success of proven products this exciting new range offers better performance at only a marginal cost increase for the salon. Proven Hive formulas for those clients not wishing to change or Hive introduce a new modern packaging concept based around the established Hive wax formulations. The result - the new Options by hive brand that is competitively priced, beautifully presented and delivers fantastic and consistent waxing results for salon and client.